Rel. activity (ER) in content monitoring

Relative activity shows how much more active posts with this word are than the page average. 100 equals the page’s average ER, so 130 means posts with this word get 30% more activity than a typical post, and 70 means 30% less.

This rescaling lets you compare words across pages of different audience sizes: absolute ER differs sharply between large and small pages, while relative values are comparable.