Page contribution

If several pages are in the analysis, the word card shows two tables. The first shows page contribution: how many posts with the word each page has and what share of activity for that word it provides. The second shows mention share — what portion of all posts with the word belongs to the page — and the word’s share in the page’s own content.

The gap between these shares is telling: a page may barely move overall mention volume yet build much of its content around the topic.