Audience age and gender

The chart shows how followers are distributed by age group as a percentage of the total. You can filter by gender: all, men, or women.

Age groups are defined by each network and differ: VKontakte uses under 18, 18–21, 21–24, 24–27, 27–30, 30–35, 35–45, and 45+; Instagram and Facebook use 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, and 65+.